LiveStrong

                                                                  Photo via VisualHunt Living in the age that screams of words that define  digital  in many ways, we are all recipients of it, and in essence believe in how it supports us, in lieu of the future.  Nothing seems to deter people in trying a new product or service, which intends to make their lives easy. Behind everything today, a digital angle exists. Such is this  #megatrend that, it is evolving at a fast pace, and growing in such an exponential manner; that keeping up with it, is becoming strenuous, yet the excitement exists!  Products and services are re-imagining themselves constantly, lest people forget them, and digital is playing a key role.  The manner in which routine tasks get done is magically, and alarming sim...

                                                                  Photo via VisualHunt It's official!  Communities on social media sites are now part of the ecosystem of thoughts, processes and ideas. Everyone is demanding their voice be heard, by a brand, policy making organisations or by governments per se.  The last couple of years have seen an influx of government officials getting social media savvy. This has been instrumental in addressing the  Voice of Citizens , thereby leading to quick responses and positive actions against pleas and claims.  Social outreach is not only the mantra to connect, it also determines a medium to empower people.  Going beyond just a brand trying to sell something to a person X, #socialoutreach is essential to create a bond of trust. Rather than focusing...