LiveStrong

We've seen them as part of so many posts online, and have definitely wondered why they are there. Word(s) written with a  hashtag  in front of it, which gets highlighted on its own, thanks to algorithms and social media techniques.  So why use a  hashtag ? Well, yes it's cool and yes, it gets people to notice your post, however there is a lot of thought process that goes behind creating a specific hashtag, which marketers use to promote products, an event, a sentiment or even an expression of happiness.  You'd ask, wasn't it being done earlier?  The answer is yes! Earlier, words were written with much normalcy, just like ascribing online articles; however, social media lingo and literature have seen a combination, making more users inquisitive and increasing readership.  While you and I ponder upon, on the next best hashtag, which can be used on  Twitter ( this is where it all began ),  Facebook ,  LinkedIn ,  Instagra...

Photo credit : <a href="https://www.flickr.com/photos/jessica_digiacomo/5363232281/">Hammonton Photography</a> via <a href="https://visualhunt.com/re/f2c252">VisualHunt.com</a> / <a href="http://creativecommons.org/licenses/by-nc/2.0/"> CC BY-NC</a> Did someone say  brand ? Or speak about  brand recall ? Say hello to the  branded world , not the  Brando World  - an ode to actor extraordinaire Marlon Brando.  Brands these days are all into us. They enjoy the liberty to get ever so close and nothing can seem to deter them. If you think not, just look at what retail brands are doing to incorporate Artificial Intelligence (AI) into the total shopping experience -  online  and  offline . An individual in the next couple of years, can load data of his body type, color preferences and related parameters on a digital device, and find a shirt/dress that matches his/her requirements bit-to-bit....

                                                                  Photo via VisualHunt It's official!  Communities on social media sites are now part of the ecosystem of thoughts, processes and ideas. Everyone is demanding their voice be heard, by a brand, policy making organisations or by governments per se.  The last couple of years have seen an influx of government officials getting social media savvy. This has been instrumental in addressing the  Voice of Citizens , thereby leading to quick responses and positive actions against pleas and claims.  Social outreach is not only the mantra to connect, it also determines a medium to empower people.  Going beyond just a brand trying to sell something to a person X, #socialoutreach is essential to create a bond of trust. Rather than focusing...