LiveStrong

                                                                  Photo via VisualHunt It's official!  Communities on social media sites are now part of the ecosystem of thoughts, processes and ideas. Everyone is demanding their voice be heard, by a brand, policy making organisations or by governments per se.  The last couple of years have seen an influx of government officials getting social media savvy. This has been instrumental in addressing the  Voice of Citizens , thereby leading to quick responses and positive actions against pleas and claims.  Social outreach is not only the mantra to connect, it also determines a medium to empower people.  Going beyond just a brand trying to sell something to a person X, #socialoutreach is essential to create a bond of trust. Rather than focusing...