LiveStrong

We've seen them as part of so many posts online, and have definitely wondered why they are there. Word(s) written with a  hashtag  in front of it, which gets highlighted on its own, thanks to algorithms and social media techniques.  So why use a  hashtag ? Well, yes it's cool and yes, it gets people to notice your post, however there is a lot of thought process that goes behind creating a specific hashtag, which marketers use to promote products, an event, a sentiment or even an expression of happiness.  You'd ask, wasn't it being done earlier?  The answer is yes! Earlier, words were written with much normalcy, just like ascribing online articles; however, social media lingo and literature have seen a combination, making more users inquisitive and increasing readership.  While you and I ponder upon, on the next best hashtag, which can be used on  Twitter ( this is where it all began ),  Facebook ,  LinkedIn ,  Instagra...

Photo credit : <a href="https://www.flickr.com/photos/jessica_digiacomo/5363232281/">Hammonton Photography</a> via <a href="https://visualhunt.com/re/f2c252">VisualHunt.com</a> / <a href="http://creativecommons.org/licenses/by-nc/2.0/"> CC BY-NC</a> Did someone say  brand ? Or speak about  brand recall ? Say hello to the  branded world , not the  Brando World  - an ode to actor extraordinaire Marlon Brando.  Brands these days are all into us. They enjoy the liberty to get ever so close and nothing can seem to deter them. If you think not, just look at what retail brands are doing to incorporate Artificial Intelligence (AI) into the total shopping experience -  online  and  offline . An individual in the next couple of years, can load data of his body type, color preferences and related parameters on a digital device, and find a shirt/dress that matches his/her requirements bit-to-bit....

                                                          Photo Courtesy : VisualHunt Yes, we target them again - "The Millennials". Those boys and girls, with the (X+1) factor. Some of them, have been labelled  lazy , some  digital babies  and the  pampered ones , however the market place seems to have put them up to a pedestal and consider them, ever so important in influencing decision-making and market dynamics.  Say hello to them, they are here to stay (at least for the next half a decade or so!). A large section of them will be turning 18 next year, so better watch out, since adulthood is going to hit them like never before. (  Oh, dear parents! )  So what makes them 'marketplace heroes?' High consumption of digital : This is the section of society, looking for everything online. Even mu...