Millennials and Brand Advocacy
Photo Courtesy : VisualHunt Yes, we target them again - "The Millennials". Those boys and girls, with the (X+1) factor. Some of them, have been labelled lazy , some digital babies and the pampered ones , however the market place seems to have put them up to a pedestal and consider them, ever so important in influencing decision-making and market dynamics. Say hello to them, they are here to stay (at least for the next half a decade or so!). A large section of them will be turning 18 next year, so better watch out, since adulthood is going to hit them like never before. ( Oh, dear parents! ) So what makes them 'marketplace heroes?' High consumption of digital : This is the section of society, looking for everything online. Even mu...