Introspecting a Brand Interview (#BI)

Photo credit: <a href="https://www.flickr.com/photos/jessica_digiacomo/5363232281/">Hammonton Photography</a> via <a href="https://visualhunt.com/re/f2c252">VisualHunt.com</a> / <a href="http://creativecommons.org/licenses/by-nc/2.0/"> CC BY-NC</a>

Did someone say brand? Or speak about brand recall? Say hello to the branded world, not the Brando World - an ode to actor extraordinaire Marlon Brando. 

Brands these days are all into us. They enjoy the liberty to get ever so close and nothing can seem to deter them. If you think not, just look at what retail brands are doing to incorporate Artificial Intelligence (AI) into the total shopping experience - online and offline.

An individual in the next couple of years, can load data of his body type, color preferences and related parameters on a digital device, and find a shirt/dress that matches his/her requirements bit-to-bit. 

The mediums of brands to speak to customers aren't limited to just one-to-one interactions. Broadcast mediums and personalized e-commerce sites have brought options at the convenient hands of people. 

I would like to believe there isn't anything that isn't over the internet these days. Running errands and even domestic help can be secured by hovering over browsers, with couple of clicks.

The interview with brands, however goes a level above and speaks about the brand, beyond being itself. Does the brand customize enough for the consumer to stay addicted to it or are transactional buying patterns more prevalent these days? 

Are brands a mere hype of their names? Are they doing enough for the society to connect with them at a conscientious level? Is the lingo of the brand, premium, preachy or positive towards appeasement? 

Can consumers look at a brand, more at the standpoint of the uniqueness they possess and align their thought processes, or is it mere hogwash? 

Consumers feel the need of a brand to speak and the conversations must linger into quarters, that aren't necessarily visible. Deep dive to make merry and feel the pulse of the customer. The avenues are endless and there are bonds to create; related to every purchase. #ConnectInitially #BuildGradually #ExistMutually

Interview brands like they mean dearly to your life. It works in the favor of making the best decision always.

#InsideInterviewingBrands by @harryrockerz