LiveStrong

I'll be honest. Video shooting people from various walks of life and capturing moments that highlight their interest level of being associated with a brand is quite a task. While Day-1 of shooting the branding video, had excitement at its' peak, the second day was filled with challenges of a different variety. The aim behind shooting this video, as mentioned earlier was to cover all aspects of the Tata Technologies brand and showcase it to the external world. Day -2 involved shooting at one of Tata Technologies' campuses housed within a sprawling IT park at Hinjawadi, Pune. I'm sure it sounds easy, but boy, were we in for some massive challenges. Multiple security checks, camera equipment scans, high level security cameras hovering around; basically all the elements that could entangle anyone under multiple protocols and procedures. Thanks to some swift thinking last evening, the hassles involved were minimized through e-mails and some telephone calls. Now, wh

A video and a brand go hand-in-hand. In times like ours, a brand plays on recall value and that's where a video comes in handy. You and me would generally associate a video with the FMCG industry or any product that we can look and feel at. The service industry does come with its' fare share of challenges and enlightening niche engineering services through a video requires the culmination of multiple ideas into a bundle of joy that resonates among every soul associated with the organization. With the view of bringing out the inherent talent and the innovative work that an organization like Tata Technologies involves itself with, a few visionary teams came up with a bright idea of shooting a video that could open to the world about what Tata Technologies possesses and can do to make a difference in the lives of many people that it touches through its services. Make no qualms, that, this is no mean task. Arranging people who have the drive and passion to talk in front of t