#SocialOutreach - Stretch to Connect!


                                                                 Photo via VisualHunt
It's official! Communities on social media sites are now part of the ecosystem of thoughts, processes and ideas. Everyone is demanding their voice be heard, by a brand, policy making organisations or by governments per se. 
The last couple of years have seen an influx of government officials getting social media savvy. This has been instrumental in addressing the Voice of Citizens, thereby leading to quick responses and positive actions against pleas and claims. 
Social outreach is not only the mantra to connect, it also determines a medium to empower people. 
Going beyond just a brand trying to sell something to a person X, #socialoutreach is essential to create a bond of trust. Rather than focusing on immediate outcomes, dwelling on emotional connects holds true in today's time. 
The outreach on social media comes with its own set of challenges and evils. Out there, are elements who cause rifts, abnormal disruption, indulge in hate speech and persona shamming. #notright
A social outreach in certain instances, tends to face the brunt of such elements, which questions the sanctity and safety of people online. Are there lines to be drawn, one begins to think? 
Yes, social outreach in itself, must define the boundaries of a relationship, keeping transacting emotions in view. It must drive the right point, without compromising on the final outcome, which is a better world, convenient for all to exist. 
Social outreach ensures all individuals are engaged in meaningful conversations, while unifying empowered people under a single window of meaningful opportunities. 
#Define coexistence in the best manner possible to decide the future, that is digital in every sense, and at every step!
#Reachout2theLot by @harryrockerz

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